This is where the magic (and the crocheting) happens ✨

Hello, I'm EJ

I’m the maker behind Waffle & Stitch, creating soft, squishy crochet plushies by hand, one stitch at a time.

I’ve always been drawn to creative things. From a young age, I was encouraged to explore making and crafting, and crochet quickly became my favourite.

I properly picked up a hook in 2019, when my sister showed me how to get started. She introduced me to making baby blankets, especially with the waffle stitch, which I instantly loved. It wasn’t long before crochet became something I did as much for the rhythm and calm as for the finished piece… and because I enjoy a good chat while I crochet, too (hence the name Waffle & Stitch).

What began with blankets slowly grew into something more colourful: crocheted plushie animals, each with their own little personality. By 2024, my creations had found their way into Trove in Bournemouth, where they started heading off to their forever homes — which still feels pretty special every time it happens.

Everything I make is crocheted by hand, slowly and thoughtfully. I use soft, velvety yarns and a mix of embroidered features and safety eyes, depending on the design. Comfort is always at the heart of what I make — whether that’s a small desk buddy, a gift for someone special, or a cuddly companion for everyday life.

You’ll rarely find me without a hook in my hand. I crochet everywhere — in the car, on the train, or anywhere I can sneak in a few stitches. I love it when people ask what I’m making; those small conversations and moments of connection are one of my favourite parts of crocheting.

Thank you so much for visiting my little corner of the handmade world. Whether you’re here to browse, shop, or simply have a look around, I’m really glad you’re here 💗